804 KAR 1:090. Athletic team sponsorship.


      RELATES TO: KRS 244.130


      NECESSITY, FUNCTION, AND CONFORMITY: The sponsorship of athletic teams, especially bowling leagues and little league baseball and football teams, by licensees of this office, has been a gray area that now requires definition by this department. This proposed administrative regulation would enable Alcoholic Beverage Control licensees to sponsor these teams under the guidelines set out in the administrative regulation. The sponsorship of these teams by licensees of this office constitutes a considerable source of income for these amateur athletic teams, especially in the area of providing uniforms. Under modern retail practices it has been determined by this board that sponsorship of these athletic teams should be permissible, and this administrative regulation establishes the guidelines which such sponsorship may be provided.


      Section 1. Except as hereafter stated, any licensee may sponsor athletic teams by paying the team's entrance or league fee, supplying uniforms for the team, and placing the licensee's logo or brand name on the uniforms. However, if the sponsored team contains members under the age of eighteen (18) years, the licensee cannot advertise, upon the uniforms, any logo, or brand name, or any other name designating an alcoholic beverage. No licensee under this section shall sponsor in any manner any team sponsored by another licensee. (3 Ky.R. 341; eff. 11-3-76; TAm eff. 8-9-2007; TAm eff. 4-27-2016.)